Tag Archives: wine

Live the InterContinental Life Animations

November 29, 2016 Studio 1482

For the past few months I’ve been teasing this project on my Instagram and I’m so pleased to finally share it. I was commissioned by Smith Creative Labs to illustrate 3 short animations for the InterContinental Hotel Group’s Live the InterContinental Life campaign.

The animations were based on podcast interviews which told stories of empathy, worldliness and fascination and were recorded in London, Beijing, and New York City. Smith and animator Mark Bellncula were incredible partners to work with, granting me a tremendous amount of creative freedom and support. I couldn’t be any happier with how the animations turned out.

I loved that these pieces were created in a mostly traditional way, using sequential hand made drawings and paintings. Some of the longer panoramic drawings were so long that I had to work on my floor…and my floor became my desk! Whatever works.

I did my best to document the process of creating the animation art which I’ve included below. I appreciate you taking the time to look!

Art and Science of Wine Tasting | Greg Betza

New work

Wine & Spirits

September 3, 2014 Greg Betza

I was asked to created an extensive series of illustrations for Wine & Spirits magazine for this month’s special issue on the “Art and Science of Wine Tasting”, including the cover! The only downside was I had about 5 days to do it. Sometimes, if I am available, it is my favorite way to work. Job comes in, focus on it and work constantly until it’s finished…and in just a few short days I’m on to something else.

Anyway…my assignment was to create a series of illustrated montages of wine tasting sessions and to combine the tasters with the colors and elements that make up the particular wine they were tasting. Whether it be the region the wine is from, the ‘notes’ in the taste of the wine, or how the wine is aged, etc., etc.,…I had to create harmonious visuals. I was also asked to illustrate portraits of all of the wine tasters. That was especially fun. I’ve included a few of my favorites below.

And lastly, for the cover I was directed to write out different descriptive words to fill a wine glass. I really loved that idea and think it makes a striking cover. Thanks to Mike at W&S for working through this tight deadline with me.

I’d love to hear what you think!

New work

Gulfshore Business

August 14, 2011 Greg Betza

It’s been a while since I worked for Gulfshore Business, but last month I was asked to create 2 illustrations for an article about tourism. The first dealing with ‘culinary tourism’ and the second, ‘medical tourism’. Basically, Florida tourism is being driven by food and healthcare! You can read the article here.

New work

Robb Report Illustrations

August 8, 2011 Greg Betza

My latest series of illustrations are for the Robb Report Private Aviation Sourcebook. I had a lot of fun reading about luxury airlines and the extravagant perks that are offered to their clients. I was asked to illustrate a gourmet meal (at a beautiful, private table!), a suite for your dogs, and an on board marriage proposal. Wow.

New work

Denver Magazine – December

February 9, 2011 Greg Betza

A little late with this post, but better late than never! Last December’s piece for Denver Magazine was about Advanced Sommelier Dustin Wilson. I was asked to illustrate his unique rise to the top of his profession. A great lesson learned. I enjoyed trying to show this in one quarter page image!

E&J Gallo Winery DaVinci Wine shipper illustration | Greg Betza

New work

DaVinci & I

January 31, 2011 Greg Betza

I’m happy to announce that my artwork has been selected by E&J Gallo Winery as the new shipper illustration for their DaVinci wine. My drawing of the town of Vinci, Italy will be placed on all shipping boxes as well as other promotions for the DaVinci brand. It is quite surreal to have my work appear alongside Leonardo DaVinci! A dream come true.