Tag Archives: line

BP Team USA Commercial

July 4, 2012 Greg Betza

Happy 4th of July! In the spirit of the day, I’d like to share a job I worked on for BP’s (Beyond Petroleum) Team USA campaign. Late last year I was called to do work on some storyboards for a film production house out in Brooklyn. When you do this type of job, you never really know if what you draw will see the light of day. So you can imagine how thrilling it was to see my drawings come to life on TV this past week. The commercials for the BP Team USA campaign have begun airing as the 2012 London Olympics approach. I’ve spent some time today watching the videos and profiles of the athletes, and their compelling stories made me a proud supporter of their goals. I wish them and Team USA all the best this summer.

If you’d like to see more of my storyboard work, click here the storyboard studio.

Here are a few drawings and their corresponding live action shots:

Press, Reportage

The Art of Urban Sketching

February 6, 2012 Greg Betza

I’m pleased to announce my inclusion in the Quarry Books release “The Art of Urban Sketching“. It’s a great book filled with many incredible artists, including fellow Studio 1482 members Veronica Lawlor and Margaret Hurst. The book is based on art created for the international sketching blog Urban Sketchers.

I’d like to say a special thank you to author/artist, and Urban Sketchers founder, Gabi Campanario for all of his hard work in putting this book together.

I hope you’ll pick it up at your local book store or online at quarrybooks.com

New work

New work for the Utne Reader

January 4, 2012 Greg Betza

Had a chance to work with a favorite art director of mine, Stephanie Glaros. The article was one of the more interesting I have read in quite a while as it dealt with the author’s trip to the middle east 40 years ago. It was eye opening to hear his perspective on the mid-east then and now.

Antenna Illustration Avoiding a Lap Dance | Greg Betza

New work

New work for Antenna

December 13, 2011 Greg Betza

This was a fun illustration. I had to figure out how to illustrate “Avoiding a Lap Dance”. The article was really whacky, so I went for the overall mood of our main character, the unwilling patron.

New work

New work for Benefits Canada

October 4, 2011 Greg Betza

Benefits Canada, the magazine of The Canadian Pension and Benefits Institute handed me an intriguing article to illustrate last month. The article was detailing the difficult road that employees and employers must travel when a cancer diagnosis reaches their office. I challenged myself to come up with an alternative interpretation of the article as I did not want to treat the subject in a literal way as I didn’t feel like it was appropriate (or interesting) for the subject matter. I’m really pleased with how it came out. I’d love to hear your thoughts.

New work

Antenna Magazine

September 26, 2011 Greg Betza

Last month I was commissioned by Antenna to do a series of illustrations on the history of the Bra. Yes, the Bra. It was great, a really quirky and unusual assignment, but unfortunately things happened and only 2 of the illustrations were ultimately commissioned…and then only one of them actually ran. So the article, titled “What a Bust” turned out to be accurate in more than one way. No, really, I enjoyed the job very much, I just wish more of the art made it out of the sketch phase.

The hippie and the 50s housewife.

New work

Investment Advisor $$$$

September 8, 2011 Greg Betza

I was contacted last month by Investment Advisor magazine to produce a full page illustration for an article on the gift and estate taxes. To put it mildly, this was not an article loaded with visuals, which is exactly why I loved this assignment. It forced me to look for a different way of illustrating the message. Thankfully the AD was open to the idea and really welcomed a conceptual and abstract approach.

It felt great to play around.

New work

Gulfshore Business

August 14, 2011 Greg Betza

It’s been a while since I worked for Gulfshore Business, but last month I was asked to create 2 illustrations for an article about tourism. The first dealing with ‘culinary tourism’ and the second, ‘medical tourism’. Basically, Florida tourism is being driven by food and healthcare! You can read the article here.

New work

Robb Report Illustrations

August 8, 2011 Greg Betza

My latest series of illustrations are for the Robb Report Private Aviation Sourcebook. I had a lot of fun reading about luxury airlines and the extravagant perks that are offered to their clients. I was asked to illustrate a gourmet meal (at a beautiful, private table!), a suite for your dogs, and an on board marriage proposal. Wow.

New work, Reportage

Breaks in the Armor

July 31, 2011 Greg Betza

I’m pleased to announce that Merge Records will be using my reportage drawings of Crooked Fingers as the artwork for the upcoming album “Breaks In The Armor”. This is an honor for me as I’ve been a fan of both Merge and Eric Bachmann (Crooked Fingers) for years and have always respected their music immensely. In fact, I basically grew up on their music. For me this is an incredibly fulfilling commission and I just can’t wait to hear the album. Check out the trailer for the album HERE.

Thanks to Eric and Maggie.

Reportage

The High Line

July 7, 2011 Greg Betza

I spent some time in NYC a few weeks ago and I had a chance to visit The High Line. The High Line is a park above Manhattan’s west side. Originally an elevated freight railroad line, it was converted into a public park and opened in 2009. It has a really interesting vibe and a totally different feeling from anywhere else I’ve been in NYC.

New work

Microsoft PowerPoint Design Gallery

April 25, 2011 Greg Betza

Those of you familiar with PowerPoint are well aware of its history of artistic limitations. So when I was asked last month to create original designs for a PowerPoint presentation, I was thrilled to hear that Microsoft is working to change people’s perception of what PowerPoint can be. I was one of six artists to participate and I think everyone did a fantastic job bringing a fresh look to such an important application. Check out the design gallery here and download the presentations for free!

Below is the chosen title slide as well as 2 additional designs that I created for presentation. I’d love to hear which is your favorite.

New work

The PrivateBank

February 23, 2011 Greg Betza

I had the opportunity to do some interesting line illustrations for The PrivateBank of Chicago. I was asked to create “continuous” line drawings for an employee booklet that illustrated “team values”, “stategic objectives” and “best people”. Below are the 3 spreads that I illustrated. Thanks Susan, it was great working with you!

New work

Harley Davidson Dark Custom

July 29, 2008 Greg Betza

Last December I was contacted by Carmichael Lynch to be 1 of 7 illustrators contributing toward a custom promotional booklet announcing the launch of the Harley Davidson Dark Custom Motorcycle. The art producer on the project, Andrea Mariash, has recently posted the job to her weblog, and I thought it would be a great time to show the drawings. It was an interesting assignment, a new one for me. I was asked to act as a biker, out on the road, doodling (with ballpoint pen) in his little black book. It was interesting to be asked to do what I would do if I was someone else. The first illustration is the road snaking into a dragon or serpent, and the second, a night on the town with the Dark Custom. Anyway, I’m happy with the illustrations,and I’d love to hear what you think.