Tag Archives: line drawing

Senior Market Advisor Magazine A Day in the Life | Greg Betza

A Day in the Life

I recently completed a commission for Senior Market Advisor Magazine. The concept “A Day in the Life” was pitched to me as a behind-the-scenes look at an advisor and his family run business. With 14 illustrations in all, and the cover, this was a fantastic assignment. Mary the AD was great to work with and I think she did a great job with her daily journal concept for the layout. Below is the cover and a few of the interior spreads.

Senior Market Advisor Magazine A Day in the Life | Greg Betza Senior Market Advisor Magazine A Day in the Life | Greg Betza Senior Market Advisor Magazine A Day in the Life | Greg Betza

The New Health Consumer | Greg Betza

The New Health Consumer

This was a great job. Joelle, the AD allowed me a lot of creative freedom with this series and I’m really happy with how it all worked out. The theme of the article, “The Empowered Patient”, discussed how we, the patient, now have more information at our fingertips than ever before and it is not only in our best interest to become educated about our health, but our knowledge is also becoming a great asset to healthcare providers.

The New Health Consumer | Greg Betza

The New Health Consumer | Greg Betza

The New Health Consumer | Greg Betza

The New Health Consumer | Greg Betza

Investment Advisor Illustration | Greg Betza

Investment Advisor Illustration

Recently I was commissioned by a new client for a feature illustration, Investment Advisor magazine. Whenever I work for a new client I try to add something different to my work in order to keep evolving artistically as well as to offer something unique to the client. For this assignment I was able to get back to painting, something I truly love and I feel adds a much needed layer of depth to my work. It was a real joy to work on this piece and I had a great time working with the AD. If you’d like to read the article, click here.

Investment Advisor Illustration | Greg Betza

Investment Advisor Illustration | Greg Betza

illustration for Denver magazine | Greg Betza

illustration for Denver magazine

I was recently asked to illustrate a monthly column for Denver magazine. The focus of the column is food, which is a favorite topic of mine, so I couldn’t be happier. Here is my first illustration for the column, based on an article about the ice cream craze in Denver. Read the article here.

illustration for Denver magazine | Greg Betza

Ground Zero © Greg Betza

Rebuilding Ground Zero

I spent some time at Ground Zero Friday. It’s an incredibly powerful place, I imagine unlike any other. The site has been transformed into a city of cranes and construction. I can’t help but think that this is exactly how it must have looked in the 1970s during the building of the Twin Towers.

While I still terribly miss what once was, I’m happy to see a new beginning for lower Manhattan.

Ground Zero © Greg Betza Ground Zero © Greg Betza Ground Zero © Greg Betza Ground Zero © Greg Betza Ground Zero © Greg Betza Ground Zero © Greg Betza Ground Zero © Greg Betza Ground Zero © Greg Betza Ground Zero © Greg Betza Ground Zero © Greg Betza

Canadian Pension & Benefits Institute | Greg Betza

illustration for CPBI

Below is an illustration I recently completed for the Canadian Pension & Benefits Institute. It was a challenging piece as the subject matter was quite complex and relatively unfamiliar to me, BUT I enjoy the challenging pieces best. I love to learn when I work. For this piece, I was asked to illustrate the history of the pension and benefits industry in Canada.

Canadian Pension & Benefits Institute | Greg Betza

citifield jackie robinson rotunda © Greg Betza

A Great Job

A few months back I was contracted to create preliminary drawings of 10 new spaces within the new home of the New York Mets, Citifield. This is the type of job that doesn’t come along very often. I was given a tour within the new stadium (a privilege given very few) in order to get an idea of just how massive it truly is. And believe me, it was impressive. I have a new respect for the amount of planning and complexity that goes into a project of that magnitude. It was quite an experience to see the stadium unfinished and one that I doubt I’ll ever have that opportunity again.I’ve posted 4 drawings: The Jackie Robinson Rotunda, the Left Field Club Restaurant, the Sterling Lounge, and a rendering of a luxury Suite. Make your way to Flushing this spring and see it all come together. Love to hear what you think….

citifield jackie robinson rotunda © Greg Betza

citifiel club rest  © Greg Betza

citifield sterling © Greg Betza

citifield suite © Greg Betza

Harley Davidson Dark Custom | Greg Betza

Harley Davidson Dark Custom

Harley Davidson Dark Custom | Greg Betza

Last December I was contacted by Carmichael Lynch to be 1 of 7 illustrators contributing toward a custom promotional booklet announcing the launch of the Harley Davidson Dark Custom Motorcycle. The art producer on the project, Andrea Mariash, has recently posted the job to her weblog, and I thought it would be a great time to show the drawings. It was an interesting assignment, a new one for me. I was asked to act as a biker, out on the road, doodling (with ballpoint pen) in his little black book. It was interesting to be asked to do what I would do if I was someone else. The first illustration is the road snaking into a dragon or serpent, and the second, a night on the town with the Dark Custom. Anyway, I’m happy with the illustrations,and I’d love to hear what you think.

Harley Davidson Dark Custom | Greg Betza