This series of animations are a continuation of a project from 2019 which was postponed due to the pandemic. Greg Betza recently had a reel put together of some of the highlights.
The animations are designed to work as culture-shaping, coaching videos that are explanatory in nature, spread across many industries including, retail, health, food, hospitality, manufacturing and more. He created all of these as frame by frame line art and added digital color.
Thank you again to the whole team at StrategyMuse for the great collaboration!
Last week I was asked to create an image to run alongside the introduction of the jury in the George Floyd murder trial. After quite a bit of discussion here is the illustration that was agreed upon to protect the anonymity of the people involved.
Thank you to the Washington Post for the assignment.
Studio 1482 would like to take this opportunity to thank every one of you that visited our site, liked our work, or just offered a note of support this year. It made a very difficult situation a little bit easier knowing you were there.
Because we couldn’t physically mail our annual calendars to you this year we have made them available as a FREE pdf download. We hope that our art brings you joy in the year to come.
Welcome to Armchair Travels, an invitation to travel around the world through the reportage illustration of Studio 1482.We have gathered art from our travels to share with you in the hopes that, while you can’t get out and see these places (yet), our experiences may bring some happiness and light to your day. Please check back often as we will be posting new adventures weekly.
Enjoy Times Square, NYC by Greg Betza…
Times Square, that section of midtown New York City that has been referred to as the “Crossroads of the World”amongst other things (both favorable and not so much). It is a place that many native New Yorkers avoid at all costs and yet it is a not-to-be-missed destination for all tourists.
As a New Jersey native that spent a great deal of time in New York City, I have a certain fondness for Times Square, though I completely understand why you’d want to avoid it as well. What a contradiction!
Get me outta here!
Speaking of contradiction, could there be a place more antithetical to our current “new normal”? To think of the thousands of people that would traverse the area each day; have it reduced to a near ghost town in a matter of weeks. Chalk that up to things I’d never thought I’d see.
It was the masses of people that first brought me to Times Square to draw. It was a challenge. So many people, so much movement, even more personality. The architecture, the advertising, the lights! To learn to capture and tell that story was a lesson so important in my development as a reportage artist and illustrator. Here are a few early attempts.
Trips to draw here gave me the full sensory experience. Ears assaulted by honking horns, indiscernible shouts, tourists asking for directions…, music, discernible expletives, and of course, the pigeons!
The smells. Oh boy. From hot garbage in the summer, to the constantly wafting smell of something frying from the endless row of chain restaurants.
And watch your step, the garbage cans often overflow!
Now while this may sound horrible, it is what makes Times Square unique and as an artist you need to take it all in…the good and the bad, to tell the truth with your reportage. And despite all of this (and there is more) people flock here anyway and stay awhile. As did I, many, many times.
On a more positive note, looking up and around when you are here is inspiring. On the surface it can appear a soulless theme park devoted to consumerism, but if you can get past that tired and overused criticism, Times Square is home to so many visions realized. As a student of advertising I love to see the campaigns compete with each other publicly. How each brand approaches this space and how they utilize technology to bring their message to the masses is truly impressive. It’s a constantly evolving gallery.
One of the last times I spent a long day drawing in Times Square was back in 2010 when Mayor Bloomberg closed several sections to traffic, allowing the area to become more pedestrian friendly. I remember it was a very peaceful day, the people seemed to enjoy the space more than they had in the past and I believe I noticed more native New Yorkers hanging around that day too :)
For the past few months I’ve been teasing this project on my Instagram and I’m so pleased to finally share it. I was commissioned by Smith Creative Labs to illustrate 3 short animations for the InterContinental Hotel Group’sLive the InterContinental Life campaign.
The animations were based on podcast interviews which told stories of empathy, worldliness and fascination and were recorded in London, Beijing, and New York City. Smith and animator Mark Bellncula were incredible partners to work with, granting me a tremendous amount of creative freedom and support. I couldn’t be any happier with how the animations turned out.
I loved that these pieces were created in a mostly traditional way, using sequential hand made drawings and paintings. Some of the longer panoramic drawings were so long that I had to work on my floor…and my floor became my desk! Whatever works.
I did my best to document the process of creating the animation art which I’ve included below. I appreciate you taking the time to look!
Pose 1
Large scale thumbnail drawingMy floor/desk
Many hours hunched over the light box!
chop chop chopMolePanoramic drawing of the kitchenMy wife and I enjoying a drinkself-portrait
I was commissioned by Bloomingdales to ‘live-paint’ portraits of their customers. It was so nice to see their clients’ faces when they saw their likenesses appearing on paper. I don’t often talk about art with people who are not artists and it amazed me how impressed and fascinated they are by the process of creating art. Their observations and opinions are diverse and genuine. I learned a lot.
I went into the day thinking mostly about the job that I had to do and how I would execute it. I came away with so much more…meeting new people, of all ages, and hearing their thoughts on what I was doing and how much they enjoyed the process.
Thank you to Bloomingdales for asking me to live-paint portraits of your patrons. Great day!
I was commissioned this summer to work on a reportage assignment for NJ Monthly magazine. Being born and raised in New Jersey it was just that much better to be asked to drive around the state to visit and draw different “landmarks” throughout to help make the case for the best downtowns in New Jersey. I had a great time. Here are the drawings which appeared in the magazine (out now!) and the additional ‘rejected’ pieces that I made as well.
Last year I attended a Bob Dylan concert at the Beacon Theatre in New York. I made a few drawings, and David Gaines, the author of a new book on Bob Dylan, saw one of the drawings which I had posted on One Drawing A Day and asked if he could use it for the cover!
As a fan and admirer of Dylan, I could not be happier that I made those drawings. Here is the book, a display at BookPeople in Austin, TX and a few more drawings from that dark evening in New York. Thank you David and Iowa University Press.
I’m excited to share this latest bit of good news with you. I was contacted earlier this year by a company designing a new Chicago office space for a global consulting firm. The company had seen my reportage drawings of Chicago and thought they would make a great addition to the space. I’m truly satisfied when I do work that I love and enjoy doing and someone finds a use for it. Here are a few photos from the new space. You can see the rest of my reportage here.
I have been working on a large series of illustrations for American Family Insurance. With Father’s Day just passing I’m happy to post this first illustration because I was able to use my son as my model.
This Shel Silverstein inspired ad is appearing regionally in issues of Sports Illustrated.
Had a chance to do some intricate line drawing for this illustration! It was interesting, and almost therapeutic, drawing all of these buildings and windows and streets and antenna and, and, and… And then I got to loosen up and work on a few lifestyle spots of things happening in front of the architecture. Great layout by the AD too.
I’ve always been a fan of Guy Fieri, so I was thrilled to get a call to do some illustrations for his Miller Lite Grillin’ For Greatness campaign. Again, I was asked to draw a stadium! First, NBC Sports calls for the Stadium Series and soon after, Guy. The theme behind the stadium imagery is that his recipes (and Miller Lite) can be used during your tailgating parties this football season. Overall a fun project to work on. Here are the illustrations and the final print ads. #grillwithguy
It’s been a few years since I’ve worked for Four Seasons magazine, but I’m happy to have been asked to illustrate for them again. My last illustration for them dealt with Doctors Without Borders and this time I was asked to create an illustration for Australia’s Oaktree Foundation. Oaktree is a youth movement aimed at ending extreme poverty. It was amazing to learn about their foundation and to see how this group of young people turned their beliefs into action.
I was asked to created an extensive series of illustrations for Wine & Spirits magazine for this month’s special issue on the “Art and Science of Wine Tasting”, including the cover! The only downside was I had about 5 days to do it. Sometimes, if I am available, it is my favorite way to work. Job comes in, focus on it and work constantly until it’s finished…and in just a few short days I’m on to something else.
Anyway…my assignment was to create a series of illustrated montages of wine tasting sessions and to combine the tasters with the colors and elements that make up the particular wine they were tasting. Whether it be the region the wine is from, the ‘notes’ in the taste of the wine, or how the wine is aged, etc., etc.,…I had to create harmonious visuals. I was also asked to illustrate portraits of all of the wine tasters. That was especially fun. I’ve included a few of my favorites below.
And lastly, for the cover I was directed to write out different descriptive words to fill a wine glass. I really loved that idea and think it makes a striking cover. Thanks to Mike at W&S for working through this tight deadline with me.
I’m really pleased to share this series I illustrated for Investment Advisor magazine. The topic is heavy, depression and suicide among retired men, and I wanted the illustrations to carry that kind of weight as well. I decided to use textured, somewhat “messy” backgrounds with shaky graphic lines, and slightly uncomfortable designs for the figures…hopefully to give a sense of the topic. I love how everything turned out, and I appreciate the client allowing me total creative freedom on this one.
