Tag Archives: china

Live the InterContinental Life Animations

For the past few months I’ve been teasing this project on my Instagram and I’m so pleased to finally share it. I was commissioned by Smith Creative Labs to illustrate 3 short animations for the InterContinental Hotel Group’s Live the InterContinental Life campaign.

The animations were based on podcast interviews which told stories of empathy, worldliness and fascination and were recorded in London, Beijing, and New York City. Smith and animator Mark Bellncula were incredible partners to work with, granting me a tremendous amount of creative freedom and support. I couldn’t be any happier with how the animations turned out.

I loved that these pieces were created in a mostly traditional way, using sequential hand made drawings and paintings. Some of the longer panoramic drawings were so long that I had to work on my floor…and my floor became my desk! Whatever works.

I did my best to document the process of creating the animation art which I’ve included below. I appreciate you taking the time to look!

Pose 1

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Large scale thumbnail drawing
Large scale thumbnail drawing
My floor/desk
My floor/desk

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Many hours hunched over the light box!
Many hours hunched over the light box!

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chop chop chop
chop chop chop
Mole
Mole
Panoramic drawing of the kitchen
Panoramic drawing of the kitchen
My wife and I enjoying a drink
My wife and I enjoying a drink
self-portrait
self-portrait

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Four Seasons Magazine | Greg Betza

Four Seasons Magazine

Four Seasons Magazine | Greg Betza

I was recently asked to create an illustration for Four Seasons Magazine. The story is about how children in Shanghai, a city with very little “green”, are being educated about the environment. I was really inspired by the opportunity to add a cultural feel to the illustration. Here is the final watercolor.