Tag Archives: animation

Animations 2021

March 8, 2022 Greg Betza

This series of animations are a continuation of a project from 2019 which was postponed due to the pandemic. Greg Betza recently had a reel put together of some of the highlights.

The animations are designed to work as culture-shaping, coaching videos that are explanatory in nature, spread across many industries including, retail, health, food, hospitality, manufacturing and more. He created all of these as frame by frame line art and added digital color.

Thank you again to the whole team at StrategyMuse for the great collaboration!

Promotions

2021 Calendar

January 5, 2021 Studio 1482

New Year's Time Square Animation — Animation by Veronica Lawlor

Happy New Year!

Studio 1482 would like to take this opportunity to thank every one of you that visited our site, liked our work, or just offered a note of support this year. It made a very difficult situation a little bit easier knowing you were there.

Because we couldn’t physically mail our annual calendars to you this year we have made them available as a FREE pdf download. We hope that our art brings you joy in the year to come.

DOWNLOAD THE CALENDAR HERE

If you prefer a print edition you can purchase it at cost here.

Wishing you all the best in 2021!

New work

Live the InterContinental Life Animations

November 29, 2016 Studio 1482

For the past few months I’ve been teasing this project on my Instagram and I’m so pleased to finally share it. I was commissioned by Smith Creative Labs to illustrate 3 short animations for the InterContinental Hotel Group’s Live the InterContinental Life campaign.

The animations were based on podcast interviews which told stories of empathy, worldliness and fascination and were recorded in London, Beijing, and New York City. Smith and animator Mark Bellncula were incredible partners to work with, granting me a tremendous amount of creative freedom and support. I couldn’t be any happier with how the animations turned out.

I loved that these pieces were created in a mostly traditional way, using sequential hand made drawings and paintings. Some of the longer panoramic drawings were so long that I had to work on my floor…and my floor became my desk! Whatever works.

I did my best to document the process of creating the animation art which I’ve included below. I appreciate you taking the time to look!

New work

NHL Stadium Series Animation!

January 1, 2014 Greg Betza

Happy New Year everyone! I couldn’t be more excited to share my latest commission with you…an animation for the inaugural games of the National Hockey League’s Stadium Series! It will air for the first time on New Year’s Day during the Winter Classic on NBC.

From the time I became interested in illustration as a career I have wanted to work in film and motion. I used to experiment with video and animation and I’ve worked as a storyboard artist and concept designer, but I had yet to put my stamp on a project until this opportunity came my way late last year.

When I received the call from NBC Sports naturally I was excited, but when I found out it was for ice hockey, I could not believe it. I have been a life long fan of hockey…I even play (street hockey) every Sunday.

I’d like to thank Lorin and Lindsay and the whole team at NBC Sports for having the creative vision to do something DIFFERENT on national television, and for allowing the creative vision to come to life. I would also like to thank the members of Studio 1482 for their support, and fellow Studio 1482 member Despina Georgiadis for her brilliant work with the art direction and storyboards.

Last but not least, a special thanks to J.J. Sedelmaier, who worked as the animator on the project. His professionalism, experience, and sense of humor made the process seamless and enjoyable from the first frame to the last.

Below are some shots of the process and the animation. You can also view the animation on YouTube and Vimeo.