American Family Insurance - Studio 1482 Illustration

American Family Insurance

Last year I was commissioned to illustrate a national campaign for American Family Insurance. The illustrations focused on the linear path we take in life, how that path evolves over time, and how AFI can help you along the way.

AFI-greg-betza_hose

AFI-greg-betza_Get-2-The-Game

AFI-greg-betza_Cars

AFI-greg-betza_Home

The illustrations were used for billboards, print ads, animations, and other marketing materials. There were so many illustrations commissioned I think I must have drawn just about everything in existence! It was challenging but a dream for an illustrator that likes to draw.

Thanks to the teams at AFI and BBDO and the other great agencies I was fortunate to work with on this project.

Here are a few of the finished print advertisements.

#illustration #advertising #continuous line #linedrawing

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